Users decide in their Facebook settings if they want videos to play automatically, play sound automatically, or simply show a still image until they hit play.ĭespite its name, the headline shows up below the video view. More than 125 characters may be truncated, so viewers have to click “read more” to see the full text. This is the copy that appears above the video view. This ad is also differentiated from an organic video post by the word “sponsored” that displays near the account link. This is the link to your Facebook account. Let’s take a look at the video ad example from Vyond: Understanding each of those parts will go a long way to creating ads that attract and convert your most valuable customers. The anatomy of a Facebook video adĮvery part of a video ad has a job to do. In-feed ads look similar to organic posts and appear as someone scrolls through their News Feed. But there are actually several places where your Facebook ad can be featured. Most people are familiar with in-feed video ads-the ones you see in your News Feed as you scroll. You can either create a video ad from scratch or boost an existing post that includes a video from your Facebook account. In this guide, you’ll learn the basics of Facebook video ads, five tips to create the best video ads possible, and see examples from eight companies that are making the most of video.įacebook video ads are paid ad placements that feature a video and can appear in one of several predetermined locations on a visitor’s Facebook screen.
Knowing how to create scroll-stopping, engaging video ads on Facebook will help any marketer become instantly more competitive on the platform. Not only do video ads get more clicks (two times more, according to one recent experiment), but they give marketers more creative freedom to show off a brand’s personality and connect emotionally with an audience.įacebook video ads have emerged as one of the most effective formats marketers have at their disposal. Facebook video ads allow marketers to use this trend to their advantage.
Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service.
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